Client: Adobe

Adobe Acrobat is a family of application software and Web services developed by Adobe Inc. to view, create, manipulate, print and manage files in Portable Document Format. The family comprises Acrobat Reader, Acrobat and Acrobat.com. The Campaign focused on four core themes: 'Inform & Persuade', 'Work Better With Everyone', 'Control Your Work' , 'Simplify Form Creation', with an additional generic theme of 'Universal'. Acrobat's aim is to resolve each of these challenging work place situations.